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RESOURCES
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How to build and sustain productive alliances
Like any intimate relationship, it takes
commitment and ongoing effort to sustain and get the most
out alliance relationships. Following are some of the keys
to building and maintaining effective alliances.
- Commitment and engagement from leadership and
throughout your organization.
- Ongoing
internal education and institutional learning
- Shared
values between partners
- Genuine commitment to shared goals,
appropriate
“load sharing,” and mutual benefit
- Compatible organizational
structures and cultures.
- Clear,
shared performance measures
- Clear, coordinated, and effective
management
- Open and effective communication and conflict
management practices
- An
active entrepreneurial spirit throughout the
program
- Ongoing refinement and “refreshing” of the program
and
the relationships
- Actions
consistent with commitment and intentions
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Copyright
© 2008 Cause Alliance Marketing |