We are happy to announce the release of Working
for Good: Making a Difference While Making a Living,
the new book by Cause Alliance Marketing CEO, Jeff Klein.
“In the new business paradigm, which manages
for positive outcomes for all stakeholders, bringing your best
self into the workplace is critical for individual, team, and
business success. Jeff Klein's insightful book makes remarkable
use of story and guided reflections to provide readers with
insights on how to uncover one's best self and help co-create
businesses where everyone flourishes.”
—John Mackey, Chairman & CEO of Whole Foods
Market
“Jeff Klein offers a highly practical yet profoundly
intuitive blueprint for achieving your purpose—and making a difference
at work. You will return to Working for Good again and
again. It belongs on your desk and in your heart.”
—Patricia Aburdene, author Megatrends 2010:
The Rise of Conscious Capitalism
Cause Alliance Marketing... leverages the power of business
for the greater good, and
Energizes your team members
Engages your customers
Enhances your integrity
Elevates your entire business system
Business is the most powerful force for positive change on the planet.
The
role of business in society is quickly evolving as stakeholders expect
companies to take an active role as responsible citizens in their
communities, providing service to society, beyond
that provided by their core business.
Through collaboration
between a business and its stakeholders, in connection with multi-sector
alliances, the opportunity to effectively address pressing social
issues while enhancing business performance is greatly amplified.
Cause Alliance Marketing designs and facilitates collaborative
cause-related marketing alliances that address social issues while
addressing the business objectives of alliance partners. Cause Alliance
Marketing is an integrated approach to cause marketing, corporate
social service, and stakeholder engagement, built on authentic relationships,
embodied commitment, systems thinking, and true collaboration.
As you will note in the pages of this site, we are passionately committed
to supporting our clients to realize the highest potential of their
business to be of service to society, and to flourish in the process.
Yours in service,
Jeff Klein, CEO & Chief Integration Officer Cause Alliance Marketing [email protected] 415.497.0996
