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BACKGROUND
Definitions
Cause Alliance Marketing is
dedicated to serving business and society by producing outreach,
education, and engagement programs that provide an important
service to society while addressing the marketing, sales,
and business development objectives of program partners.
Marketing is essentially a process of communications designed
to facilitate relationships that lead to ongoing business.
Everything an organization does can support its marketing
program, deepening
relationships with core stakeholders, increasing business
with them, and engaging them to attract new customers.
Cause Marketing is built on the documented fact that people
appreciate the service companies provide to society through
engagement with social programs, and reward them with increased
loyalty and patronage.
Alliances are formal relationships between organizations,
created to leverage each partners’ assets and capabilities
to address
shared interests. Alliances provide access to the resources
and relationships of others, in exchange for reciprocal
benefits.
The cause marketing alliances facilitated
by Cause Alliance Marketing address shared social interests,
and address partners’ specific objectives through mutually
beneficial collaboration. Recognizing the nature of the issues
they are designed to address, the Cause
Alliance Marketing programs are long term, ongoing,
multi-channel programs, with an evolving array of partners.
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