Cause Alliance Marketing

RESOURCES

John Mackey, CEO of Whole Foods Market and co-founder of FLOW, outlines the principles and practices of Conscious Capitalism, a new business paradigm, which views the higher purpose of business and the system of inter-dependent stakeholders every business operates in.

The 2007 PR Week/Barkley Cause Survey reveals the high correlation between Corporate Cause activity and consumer loyalty, as well as other significant benefits.

IBM Institute for Global Solutions 2008 study on Attaining Sustainable Growth through Corporate Social Responsibility outlines the state of the art of thinking and practice in CSR.

Following are some other useful resources and links:

Talk the Walk: Advancing Sustainable Lifestyles through Marketing & Communications. A great study funded in part by the UNEP and The Global Compact.

Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility by Michael Porter and Mark Kramer, from the HBR

Cause Marketing Forum
An excellent source of information about cause marketing, including many case studies.

The growth of Cause Marketing
According to the IEG Sponsorship Report, North American corporations will spend $1.34 billion on cause marketing sponsorship in 2006. That's a 20.2% increase over 2005, nearly double the overall sponsorship industry growth rate of 10.6%.

Cause Alliance Marketing...

Energizes your team members
Engages your customers
Enhances your integrity
Elevates your entire business system

Business is the most powerful force for positive change on the planet.

The role of business in society is quickly evolving as as people and communities expect businesses to play an active role as responsible citizens, providing service to society, beyond that provided by their products and services,the jobs they create, and the wealth they generate.

Through collaboration between a business and its stakeholders (including customers, team members, investors, vendors, et al), between multiple businesses, and between businesses and organizations in other sectors, opportunities to effectively address pressing social issues are greatly amplified, enhancing business performance in the process.

Through marketing alliances, businesses can engage broad and diverse constituencies with their social initiatives, deepening relationships and credibility, increasing the effectiveness of their campaigns, and enriching the experience for all involved. And as businesses and their partners effectively address social issues, the overall context for business is elevated.

Cause Alliance Marketing™ designs and produces collaborative cause-related marketing programs that address social issues while addressing the business objectives of alliance partners. Cause alliance marketing™ is an integrated approach to cause marketing, social service, and stakeholder engagement, built on genuine commitment to addressing social issues, systems thinking, and multi-sector collaboration.

As you will note in the pages of this site, we are passionately committed to supporting our clients to realize the highest potential of their business to be of service to society, and to flourish in the process.

Yours in service,,

Jeff Klein, CEO & Chief Activation Officer
Cause Alliance Marketing

Jeff@causealliancemarketing.com
415.497.0996