Cause Alliance Marketing

RESOURCES

The 2008 Cone/Duke Consumer Behavior Study confirms cause-related marketing can exponentially increase sales.

The 2007 PR Week/Barkley Cause Survey reveals the high correlation between Corporate Cause activity and consumer loyalty, as well as other significant benefits.

IBM Institute for Global Solutions 2008 study on Attaining Sustainable Growth through Corporate Social Responsibility outlines the state of the art of thinking and practice in CSR.

Following are some other useful resources and links:

Talk the Walk: Advancing Sustainable Lifestyles through Marketing & Communications. A great study funded in part by the UNEP and The Global Compact.

Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility by Michael Porter and Mark Kramer, from the HBR

Cause Marketing Forum
An excellent source of information about cause marketing, including many case studies.

The growth of Cause Marketing
According to the IEG Sponsorship Report, North American corporations will spend $1.34 billion on cause marketing sponsorship in 2006. That's a 20.2% increase over 2005, nearly double the overall sponsorship industry growth rate of 10.6%.

Cause Alliance Marketing... leverages the power of business for the greater good, and

Energizes your team members
Engages your customers
Enhances your integrity
Elevates your entire business system

Business is the most powerful force for positive change on the planet. The role of business in society is quickly evolving as people expect companies to take an active role as responsible citizens in their communities, providing service to society, beyond that provided by their core business.

Through collaboration between a business and its stakeholders, in connection with multi-sector alliances, the opportunity to effectively address pressing social issues, while enhancing business performance, is greatly amplified.

Cause Alliance Marketing™ designs and produces collaborative cause-related marketing programs that address social issues while addressing the business objectives of alliance partners. Cause Alliance Marketing™ is an integrated approach to cause marketing, corporate social service, and stakeholder engagement, built on authentic commitment, systems thinking, and multi-sector collaboration.

Cause Alliance Marketing programs engage broad and diverse constituencies with social service initiatives, deepening relationships, increasing the effectiveness of the campaigns, and enriching the experience for all involved. And as companies and their partners effectively address social issues, the overall context for business is elevated.

As you will note in the pages of this site, we are passionately committed to supporting our clients to realize the highest potential of their business to be of service to society, and to flourish in the process.

Yours in service,,

Jeff Klein, CEO & Chief Activation Officer
Cause Alliance Marketing

Jeff@causealliancemarketing.com
415.497.0996